Raíz de menina is a casual/elegant fashion e-commerce where the aim is to stay on top of fashion trends. It’s a new brand and I needed to create a logo with a symbol that was easy to understand and connected to the brand.

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To create the main symbol, I transformed 3 points of the brand into 3 elements, fashion, women and roots to unify and create a striking symbol.

Shall we create together?

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