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When I opened Hype I looked for someone I could trust with my brand, and so I did. I put it in the hands of Never, who for me is one of the best designers in Brazil – the best I know – and the result was insane. Today, I’m proud to expand the Hype brand on billboards, on the internet, replicate it in product lines, or even show it to friends. Anyway, Hype was born big and image is everything. Thank you very much, Never. 👊🏻
